SALUTE!
SALUTE!
We introduced Turkey’s newest participation bank, Vakıf Katılım, with a splendid launch commercial. The commercial narrates the story of Vakıf Katılım’s foundation through its logo that reflects our shared values and emotions. In the commercial, which utilizes the parallel editing technique, we see an old lady with a firm grasp of traditional Turkish values weaving a rug. People from all walks of life diligently start working as she weaves and, in the end, Vakıf Katılım’s logo forms a motif on the rug.
