SALUTE!

SALUTE!

We introduced Turkey’s newest participation bank, Vakıf Katılım, with a splendid launch commercial. The commercial narrates the story of Vakıf Katılım’s foundation through its logo that reflects our shared values and emotions. In the commercial, which utilizes the parallel editing technique, we see an old lady with a firm grasp of traditional Turkish values weaving a rug. People from all walks of life diligently start working as she weaves and, in the end, Vakıf Katılım’s logo forms a motif on the rug.

FEBRUARY 2016
ADVERTISER: VAKIF KATILIM BANKASI // VAKIFKATILIM.COM.TR
ADVERTISER EXECUTIVE: AHMET İKİZOĞLU
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
COPY WRITER: ŞAHİN İNAN
CREATIVE GROUP: BURAK AKINCIOĞLU, ALPTUĞ BATI
CLIENT SERVICES: ARZU YARAŞ, DENİZ ULUHAN
PRODUCTION COMPANY: MILK PRODUCTIONS
PRODUCER: MERT CANATAN
DIRECTOR: HAKAN YAKICI
DIRECTOR OF PHOTOGRAPHY: VEDAT ÖZDEMİR
MUSIC: RAHMAN ALTIN
MEDIA AGENCY: VERİTAS
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