COMMON PAST, COMMON FUTURE

COME JOIN US

The relaunch campaign of Turkey’s newest participation bank Vakıf Katılım is now on air. In the commercial, united people across Turkey sing “Lamma Bada,” an Andalusian song from 15th century, for Vakıf Katılım with a local interpretation. They invite everyone with whom they share a common history to be one and whole, and to establish a common future under the roof of Vakıf Katılım, which embodies Ottoman waqf culture. Enjoy.

JANUARY 2017

ADVERTISER: VAKIF KATILIM BANKASI // VAKIFKATILIM.COM.TR
ADVERTISER EXECUTIVE: AHMET İKİZOĞLU, ŞİNASİ AKHAN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
COPY WRITER: GÖKHAN ÜSTÜNEL
CREATIVE GROUP: ÖZHAN SANCAK, AYŞEGÜL KAYIKÇI, EROL ÇELİK
CLIENT SERVICES: ARZU YARAŞ, DERVİŞ ESEN
PRODUCTION COMPANY: 36 MM FILM NETWORK
DIRECTOR: DAĞHAN CELAYİR
DIRECTOR’S 1st ASSISTANT: MACİDE ERKILAVUZ
DIRECTOR’S 2nd ASSISTANT: BUSE HALACOĞLU, MELEK GÜZEL
DIRECTOR OF PHOTOGRAPHY: ALP KORFALI
FOCUS PULLER: GÖZDE KOYUNCU
ORIGINAL MUSIC: LAMMA BADA (15. YÜZYIL ENDÜLÜS ŞARKISI)
MUSIC ARRANGEMENT: OĞUZ KAPLANGI & SERKAN ÇELİKÖZ / ELEC-TRIP JINGLES
SFX VE MIXING: ZOUND ISTANBUL
EDITING: AYLİN ZOI TİNEL
ONLINE EDITING: TUNCAY PAKSOY
COLOR: JAMES NORMAN
EXECUTICE PRODUCER: M. MAHİR ALTUNDAĞ
LIGHT: MEHMET CEMAL TOZ
MEDIA AGENCY: VERITAS