IF THERE IS UMKE, THERE IS HOPE
Logo, Corporate Visual Identity
UMKE, the National Medical Rescue Team affiliated with the Ministry of Health, gives hope not only in Türkiye but also on a global scale at times when human life is endangered, such as floods, earthquakes, avalanches, terrorist attacks, and plane crashes. The new UMKE logo design is inspired by the universal medical rescue symbol “Star of Life”. We generated a new form by customizing this symbol and synthesizing it with the crescent moon. As a result, we created a semantically strong logo that can be used both locally and internationally.