WOULDN’T YOU AGREE (PARTICIPATE)?

PRINCIPLE WORK FOR PRINCIPAL BANKING

We prepared a campaign for the Participation Banks Association of Turkey (TKBB), which consists of five participation banks, to explain the essential principles and basis of participation banking. We made 10 short commercials containing impressive metaphors for participation banking, which we also regard as “banking with principles”. We clearly conveyed the sensitivity and service-focused approach of these institutions to the audience and invited them to this world with a simple question: “Wouldn’t you agree (participate)?”

DECEMBER 2018

ADVERTISER: PARTICIPATION BANKS ASSOCIATION OF TURKEY // TKBB.ORG.TR
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: GÖKHAN ÜSTÜNEL, ÖZHAN SANCAK, ÖZHAN YURTSEVEN, DENİZ YAKIN, EROL ÇELİK
CLIENT SERVICES: ARZU YARAŞ, DERVİŞ ESEN
PRODUCTION COMPANY: SHORTCUT
PRODUCER: ESRA SEYREKBASAN, ALEV CİHAN
DIRECTOR: ÇAĞRI ARK
DIRECTOR OF PHOTOGRAPHY: JOACHIM BERC
MUSIC: YÜCEL ARZEN
MEDIA AGENCY: MEDIA STORE

TKBB, Commerce Printiple, December 2018

TKBB, Sharing Principle, December 2018

TKBB, Satisfaction Principle, December 2018

TKBB, Audit Principle, December 2018

TKBB, Cooperation Principle, December 2018

TKBB, Full Service Principle, December 2018

TKBB, Contact Principle, December 2018

TKBB, Social Benefit Principle, December 2018

TKBB, Partnership Principle, December 2018