WOULDN’T YOU AGREE (PARTICIPATE)?
PRINCIPLE WORK FOR PRINCIPAL BANKING
We prepared a campaign for the Participation Banks Association of Turkey (TKBB), which consists of five participation banks, to explain the essential principles and basis of participation banking. We made 10 short commercials containing impressive metaphors for participation banking, which we also regard as “banking with principles”. We clearly conveyed the sensitivity and service-focused approach of these institutions to the audience and invited them to this world with a simple question: “Wouldn’t you agree (participate)?”