WE’R
25/08/15

WE’R

WONDERFUL THINGS REGARDING US

WE’R FROM TURKEY

We created a brand name, a visual identity and a packaging design for “WE’R,” the new brand of Turkish Airlines, which aims to introduce traditional Turkish food and non-food products to the rest of the world using a modern presentation style. In addition to this, we produced an international launch commercial. The commercial highlights Turkey’s symbolic products and places by featuring a tourist enjoying WE’R products at authentic Turkish locations in authentic ways.

JANUARY 2015

Click here to see We’r packaging designs.

ADVERTISER:TÜRK HAVA YOLLARI // TURKISHAIRLINES.COM
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: SERDAR ŞENDİLMEN
CREATIVE GROUP: BURAK AKINCIOĞLU, ALPTUĞ BATI, KENAN KAYA, HANDE BEYAZIT
CLIENT SERVICES: ARZU YARAŞ
PRODUCTION COMPANY: TERRA FILM HOUSE
DIRECTOR: ŞENOL KORKMAZ
DIRECTOR OF PHOTOGRAPHY: AVI KARPICK
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WE’R
20/08/15

WE’R

WE’R

Brand Name, Brand Visual Identity, Packaging Design

 

We created the brand name, visual identity and packaging designs for “WE’R,” the new brand of Turkish Airlines, which aims to introduce traditional Turkish food and non-food products to the rest of the world using a modern presentation style.

Click here to watch the WE’R launch commercial.

no responses