WONDERFUL THINGS REGARDING US

WE’R FROM TURKEY

We created a brand name, a visual identity and a packaging design for “WE’R,” the new brand of Turkish Airlines, which aims to introduce traditional Turkish food and non-food products to the rest of the world using a modern presentation style. In addition to this, we produced an international launch commercial. The commercial highlights Turkey’s symbolic products and places by featuring a tourist enjoying WE’R products at authentic Turkish locations in authentic ways.

JANUARY 2015

Click here to see We’r packaging designs.

ADVERTISER:TÜRK HAVA YOLLARI // TURKISHAIRLINES.COM
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: SERDAR ŞENDİLMEN
CREATIVE GROUP: BURAK AKINCIOĞLU, ALPTUĞ BATI, KENAN KAYA, HANDE BEYAZIT
CLIENT SERVICES: ARZU YARAŞ
PRODUCTION COMPANY: TERRA FILM HOUSE
DIRECTOR: ŞENOL KORKMAZ
DIRECTOR OF PHOTOGRAPHY: AVI KARPICK