RENEW YOURSELF WITH RENEVA

Brand Name, Brand Visual Identity, Packaging Design

Reneva is a hydrolyzed collagen protein drink for skin and muscle renewal.

Collagen peptides consisting of 100-percent bovine collagen are enriched with vitamins and minerals.

The product comes in two different alternatives with a low-calorie, sugar-free and mixed-fruit flavors: Reneva Beauty and Reneva Fit.

Reneva Beauty

Stimulates collagen production by influencing the skin’s collagen metabolism directly from the inside. While the vitamin C in the formula contributes to the formation of collagen, biotin protects the hair.

Reneva Fit

Helps you achieve a fitter body, protects against injuries and diseases, and helps maintain and increase your muscle mass.

The brand’s name, Reneva, addresses to the word “renew”. It promotes a sense of health and rejuvenation.

When designing the logo, we thought the figure that best explained the concept of “reviving” was the phoenix. Reborn from its ashes, the phoenix is a symbol for those who want to renew their skin and muscles.

Packages are presented to the end consumer in 250-milliliter aluminum cans.

The dominant color of the packaging is white to emphasize the product’s health benefits. To distinguish them, we used magenta for the Reneva Beauty packaging and turquoise for the Reneva Fit packaging.