DURU PRATİK
10/06/22

DURU PRATİK

THE BEAUTY OF LIFE IS IN ITS CLARITY

DURU’S TASTE IS IN ITS PURITY

Duru, the brand for many healthy and high-quality flavors from bulgur to legumes, from rice to boiled products, continues to expand its product range with an innovative approach. A clarity worthy of Duru’s name comes to the fore in our commercials, where we campaign all sub-brands under one umbrella strategy. We take the Turkish meaning of the brand name as the basis of the campaign and build up our messages to link these positive meanings directly to our brand values. (Duru in Turkish means pure and clear, and there are many well-known idioms with “duru” such as pure beauty, clear water). Our visual world comes to life in a clear atmosphere, in line with the Duru (pure and clear) concept. Duru’s famous jingle accompanies our minimal setup with different lyrics in each film, increasing the flavor of the campaign.

JANUARY 2022
ADVERTISER: DURU BULGUR // DURUBULGUR.COM
BRAND: DURU PRATİK
ADVERTISER EXECUTIVES: ZİYA DURU, ECE DURU, MEVA AKGÜN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, BURAK AKINCIOĞLU, İHSAN ÇANAKCI, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCER: CEM TOPARLAKLI
PRODUCER: İSMET KURTULUŞ
DIRECTOR OF PHOTOGRAPHY: KIM HATTESEN
MUSIC: HAPPY JINGLES
MEDIA AGENCY: MEDIASTORE
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