07/04/21

ORKİDE

WITH NEW ORKIDE MARGARINES

WE ARE GOOD AT KITCHEN

Orkide, one of the beloved brands in Turkey, introduces its new margarine range to the taste-lovers. Besides Orkide Vegan and Orkide Coco being first in Turkish market, renewed Orkide Breakfast and Orkide Kitchen hit the shelves. Four films of our Orkide launch campaign show how a young couple doubtful of their ability of cooking, create miracles with Orkide Vegan, Orkide Coco, Orkide Kitchen and Orkide Breakfast, almost turn into chefs. The fifth film of our campaign shows delicious cooking moments of traditional recipes with Orkide Delight of Your Table. The unique jingle, written and composed consistant with Orkide brand spirit, draws attention with its musical form, adds flavour to our films and conveys our message: Orkide and us, we are good at kitchen.

APRIL 2021

BRAND: ORKİDE // ORKIDE.COM.TR
PRODUCT: ORKİDE MARGARINE
ADVERTISER EXECUTIVE: DİLEK EKER
ADVERTISING AGENCY: GENNA ISTANBUL
NİLÜFER GÜLATA
CREATİVE GROUP: GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, BURAK AKINCIOĞLU, İHSAN ÇANAKCI, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, SEVİL POLAT, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCER: CEM TOPARLAKLI
DIRECTOR: CUMHUR KAPLAN
DIRECTOR OF PHOTOGRAPHY: ALPER SOYKAN
MUSIC: HAPPY JINGLES
MEDIA AGENCY: MEDIASTORE

Orkide, Vegan, April 2021

Orkide, Kitchen, April 2021

Orkide, Coco, April 2021

Orkide, Delight of Your Table, April 2021

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14/03/21

ORKİDE

DELICIOUS AND DELIGHTFUL CHANGES
ON THE TABLE

Packaging Design

The new packagings we designed for Orkide, one of Turkey’s loved brands, convey an aesthetic and appealing style combining typography with illustrative approach. Orkide vegetable margarines present a wide range of products. Besides Orkide Kitchen and Orkide Breakfast, the innovative Orkide Coco and Orkide Vegan are first for Turkish customers.

Each product meets different needs of the customers and the packaging designs of this wide range stand out featuring the unique and sustainable approach. The color code of each product combined with fresh white background integrate with the aesthetic style. The new designs differ from common margarine packagings and consist appealing elements that provide high visibility on the market shelf.