For a fruit juice brand that uses real fruit nectar to produce very healthy juices, we, of course, had to outdo ourselves with an exceptional project. We therefore used a plus sign (+) to symbolize “More.” We placed the sign on a white background to ensure that the products stand out from competitors on the shelves and to emphasize the health benefits of juice. We also colored the sign by fruit color to categorize the juices and make them easier to distinguish. Unsurprisingly, the combination of vibrant colors and matching designs created a clean and appealing aesthetic. Overall, simplicity is the key to More’s strong packaging design. Well, you know what they say: “Less is More.”
Pentawards, the world’s leading packaging design competition, was held in Barcelona in 2013 where More packaging design won the Silver Pentaward in the food category.