LITA
06/10/15

LITA

PEAK OF FRESHNESS

LEMONADE HAS A NAME:LITA

We introduced Doğanay Gıda’s new brand Lita Lemonade with a magnificent launch commercial. The commercial, which we shot with the brand ambassador and alpinist Gülnür Tumbat in Nepal’s capital Katmandu and across the Himalayas in two weeks, showcases Lita Lemonade as the peak of freshness, at the peak of Mount Everest.

JUNE 2015
ADVERTISER: DOĞANAY // DOGANAYGIDA.COM.TR
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
COPY WRITER: : ŞAHİN İNAN
CREATIVE GROUP: BURAK AKINCIOĞLU, ALPTUĞ BATI, KENAN KAYA
CLIENT SERVICES: ARZU YARAŞ
MEDIA AGENCY: MEDIASTORE
PRODUCTION COMPANY: MILK PRODUCTIONS
PRODUCER: MERT CANATAN
DIRECTOR: HAKAN YAKICI
DIRECTOR’S ASSISTANTS: ALİ ARDIÇ, MELODİ SAYIÇ
DIRECTOR OF PHOTOGRAPHY: ENGİN ÖZKAYA
MUSIC: RAHMAN ALTIN
TECHNICAL CREW (TURKEY, NEPAL, INDIA): YAĞIZ YAVRU, HAKAN KILIÇ, RAM KRİSHNA POKHAREL, KÜBRA EKE, SHOVA THAPA, ŞAFAK ÖZÇELİK, BEAM THAPA, SUMAN NİDRİ SHARMA, PURNENDU JHA, KİRAN PHOKAREL, AAAKİ THEKPAA, MHİM DHAY, JAPPAYA, USSHANKAR YADAV, PANKAJUMAR JAİSWAL, DHARMANDRA SİNGH, ANİSH, HİTEN VORA, CAN BURAK YAĞAN
EQUIPMENT: PRIME FOCUS, INDIA
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LITA
05/10/15

LITA

FRESHNESS IN A FRESH BOTTLE: LITA

Brand Name, Visual Brand Identity, Packaging Design

 

We based our design for the brand identity and packaging of Doğanay Gıda’s new brand, Lita Lemonade, on the freshness and refreshing taste of natural Lita Lemonade. Lita Lemonade, which also has a sugar-free option, comes in blue and green labels. These colors also represent the purity of additive-free Lita Lemonade. The distinctive, dynamic and modern logo of Lita appeals to consumers.

Lita Lemonade has stood apart from other beverages since the day it hit shelves thanks to our strategic brand identity and packaging design project.

 

Click here to see the launch commercial.

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CAMPET
05/10/15

CAMPET

FINAL SAY

END OF DISCUSSION!

Our new commercial put an end to the discussion surrounding CAMPET (Glass-Plastic bottle), the innovative bottle by Doğanay Gıda. In the commercial, we discussed and evaluated Campet, an outstanding German-developed packaging that combines the benefits of glass and plastic bottle. The conclusion is neither glass nor plastic bottle. CAMPET put an end to this discussion.

MAY 2012
ADVERTISER: DOĞANAY // DOGANAYGIDA.COM.TR
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: SERDAR ŞENDİLMEN
CREATIVE GROUP: BURAK AKINCIOĞLU, ALPTUĞ BATI, KENAN KAYA
CLIENT SERVICES: ARZU YARAŞ
MEDIA AGENCY: MEDIASTORE
PRODUCTION COMPANY: MILK PRODUCTIONS
DIRECTOR: HAKAN YAKICI
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