ROGO: ENDEARING MILK

Brand Name, Visual Brand Identity, Packaging Design

In order to make children love milk more, Rogo combined great taste of fruits with the nutrients of milk. It is the first and only beverage to do this. This innovative product contains 30 percent milk and 35 percent fruit in addition to 67 milligrams of calcium.

Inspired by udders, we created the logo with four curvy, symmetrically arranged forms. For the packaging, we combined vividly colored fruit slices with an appetizing drop of milk to attract children’s attention. This way, we reflected the production process of the product in the most natural way possible.