Genna Istanbul created a new visual brand identity for the Ministry of Labor and Social Security to ensure that the institution, which is constantly in touch with most of Turkey, can better express itself and employ friendlier language. The logo features the initials of the institution (ÇSGB in Turkish). Since it is the ministry that regulates and supervises business activities, the logo also takes the form of a spiral which represents the cycle of the working life as it is passed down through generations. The color blue was intentionally chosen to reflect the State culture. We also employed modern and dynamic graphics to formalize the project.