The film aims to motivate people for vaccination and this film is titled “Let It Be the Last” and it is a continuation of our “Roll up the sleeves” campaign. The main goal is to reach wider populations, encourage people to be vaccinated in order to gain social immunity as soon as possible. We clearly stated that overcoming the difficult days we live in and returning to the life we long for would only be possible through vaccination. We showed that every single rolled up sleeve means a big and positive change in life, each vaccinated person is a part of the solution. In order to convey our message in an effective way we re-wrote the lyrics of a well known “Let It Be the Last” song and Sertab Erener, Eurovision winner famous Turkish vocal artist recorded it.

JULY 2021
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