FRESHNESS IN A FRESH BOTTLE: LITA
Brand Name, Visual Brand Identity, Packaging Design
We based our design for the brand identity and packaging of Doğanay Gıda’s new brand, Lita Lemonade, on the freshness and refreshing taste of natural Lita Lemonade. Lita Lemonade, which also has a sugar-free option, comes in blue and green labels. These colors also represent the purity of additive-free Lita Lemonade. The distinctive, dynamic and modern logo of Lita appeals to consumers.
Lita Lemonade has stood apart from other beverages since the day it hit shelves thanks to our strategic brand identity and packaging design project.
Click here to see the launch commercial.