PEAK OF FRESHNESS

LEMONADE HAS A NAME:LITA

We introduced Doğanay Gıda’s new brand Lita Lemonade with a magnificent launch commercial. The commercial, which we shot with the brand ambassador and alpinist Gülnür Tumbat in Nepal’s capital Katmandu and across the Himalayas in two weeks, showcases Lita Lemonade as the peak of freshness, at the peak of Mount Everest.

JUNE 2015
ADVERTISER: DOĞANAY // DOGANAYGIDA.COM.TR
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
COPY WRITER: : ŞAHİN İNAN
CREATIVE GROUP: BURAK AKINCIOĞLU, ALPTUĞ BATI, KENAN KAYA
CLIENT SERVICES: ARZU YARAŞ
MEDIA AGENCY: MEDIASTORE
PRODUCTION COMPANY: MILK PRODUCTIONS
PRODUCER: MERT CANATAN
DIRECTOR: HAKAN YAKICI
DIRECTOR’S ASSISTANTS: ALİ ARDIÇ, MELODİ SAYIÇ
DIRECTOR OF PHOTOGRAPHY: ENGİN ÖZKAYA
MUSIC: RAHMAN ALTIN
TECHNICAL CREW (TURKEY, NEPAL, INDIA): YAĞIZ YAVRU, HAKAN KILIÇ, RAM KRİSHNA POKHAREL, KÜBRA EKE, SHOVA THAPA, ŞAFAK ÖZÇELİK, BEAM THAPA, SUMAN NİDRİ SHARMA, PURNENDU JHA, KİRAN PHOKAREL, AAAKİ THEKPAA, MHİM DHAY, JAPPAYA, USSHANKAR YADAV, PANKAJUMAR JAİSWAL, DHARMANDRA SİNGH, ANİSH, HİTEN VORA, CAN BURAK YAĞAN
EQUIPMENT: PRIME FOCUS, INDIA
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