FOR A BALANCED DIET,

DURU AT LEAST FOUR TIMES A WEEK

Duru is one of Turkey’s beloved brands, having earned the trust of consumers with its 89 years of expertise in flavor. The campaign we created for Duru focuses on the recommendation of nutrition experts to “consume bulgur or legumes at least four times a week for a good and balanced diet.” Popular faces from the screens; Gülben Ergen, Zahide Yetiş, Jessica May, Perihan Savaş, Yasemin Baştan and Azra Aksu took part in the campaign films. The celebrities effectively conveyed the message “Duru at least four times a week” to the target audience. They also showed those who want to eat a balanced and healthy diet what they can do with Duru delicacies. The campaign, which we designed to maximize Duru brand visibility, stands out with its simple visual language and effective message.

FEBRUARY, MARCH 2024
ADVERTISER: DURU BULGUR // DURUBULGUR.COM
BRAND: DURU
ADVERTISER EXECUTIVES: ZİYA DURU, SEVİNÇ BİLGE DOĞAN, ECE DURU, İREM AYDOĞAN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: CÜNEYT ÖZTÜRK, KAYHAN BAŞPINAR, BURAK AKINCIOĞLU, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCERS: AHMET KARAKAŞ
DIRECTOR: MÜFİT SAMIK
DIRECTOR OF PHOTOGRAPHY: VELİ KUZLU
MEDIA AGENCY: MEDIASTORE

Duru, Chickpeas, At Least Four Times A Week, February 2024

Duru, White Beans, At Least Four Times A Week, February 2024

Duru, Green Lentil, At Least Four Times A Week, March 2024

Duru, Red Lentil, At Least Four Times A Week, March 2024

Duru, Pinto Beans, At Least Four Times A Week, March 2024

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