Brand Name, Visual Brand Identity, Packaging Design


Efsina offers a wide range of products, such as sea salt, rock salt, salt-spice blends and Himalayan salt. With its distinctive branding and identity, Efsina is one of Genna classics. The exceptional packaging has won the approval of authorities and consumers. On the packaging, the “Salt Fairy” offers salt crystals, which she calls the “crystals of life,” for the continuity of life and human health. Each and every design item was masterfully formed, leading to the critical and popular success of this project.

Pentawards, the world’s leading packaging design competition, was held in London in 2015. With Efsina designs, Genna Istanbul won the Silver Pentaward in the food category.

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