NEW MEMBER OF THE DURU FAMILY:
DURU VITAL

Brand Name, Brand Visual İdentity, Packaging Design

We designed remarkable packaging for Duru Bulgur’s new brand, Duru Vital. We categorized Duru Vital by its three types – namely: plain bulgur, bulgur with lentils and bulgur with vegetables – using three different colors. The stone mill image utilized by Duru Bulgur in its communications became the defining design element of our project, which we completed with the Vital logo and an elegant image of a wheat head. Vital’s modern and stylish typography reflects the brand’s vision and was used to introduce bulgur, one of Turkey’s traditional products, to the global market.