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Brand Name, Visual Brand Identity, Packaging Design

Packaging design of boiled legumes brand, Duru Pratik.

Modern city life increases the value of several things. Time is among the most important element in this regard. An exhausting business life and two-hour daily commutes make it harder for working people to enjoy their social lives.

Duru Pratik stands out as a savior for busy people who value their time, health and taste. This is why we named the brand “Pratik,” Turkish for “practical.” To convey the premium quality of our product and distinguish it from other products on shelves, we chose black as the dominant color and used gold lettering. The legume illustrations conveyed that the product was boiled and ready-to-eat.