THERE IS ALWAYS A PRACTICAL WAY IN LIFE

DURU PRATIK IN THE KITCHEN

Legume foods are among fundamental tastes of Turkish cuisine but the cooking process is quite difficult and time consuming. On the other hand, in this era time is extremely valuable and so as a result of these obstacles people may miss out making and eating these tastes. Duru Pratik, which adds flavor and ease to cuisines with its boiled legumes is approaching spicily to these handicaps, in its new TV commercials. In these films we see people who are not very good with cooking struggle and have difficulties. As soon as they meet Duru Pratik they experience how easy and practical cooking can be. We rewrote the lyrics and covered Metin Pekün’s well known “Zor Dostum Zor” song and express the rational benefits of Duru Pratik with joyful and tasteful scenes.

FEBRUARY 2021
ADVERTISER: DURU BULGUR // DURUBULGUR.COM
BRAND: DURU PRATİK
ADVERTISER EXECUTIVES: ZİYA DURU, ECE DURU, MEVA AKGÜN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, BURAK AKINCIOĞLU, İHSAN ÇANAKCI, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, SEVİL POLAT, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCER: ÇAĞLAR CANER
PRODUCER: MÜFİT SAMIK
DIRECTOR OF PHOTOGRAPHY: FIRAT LİTA SÖZBİR
MUSIC: HAPPY JINGLES
ORIGINAL MUSIC / LYRICS: ŞÜKRÜ MEHMET PEKÇETİN / ÜLKÜ AKER
MEDIA AGENCY: MEDIASTORE

Duru Pratik, Friends, February 2021

Duru Pratik, Couple, February 2021

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