PRACTICAL WAY FOR ASHURA

DURU PRATIK IN THE KITCHEN

Ashura is a traditional dessert cooked every year on Ashura Day. It has a long list of ingredients from legumes to dried fruits and each ingredient has a different cooking time. As a result, Ashura requires a long time and hard work in the kitchen. Especially cooking each legume separately with its own timing takes the effort. The carefully selected and boiled legumes range of Duru Pratik provides great convenience here just like in every legume dish. The film we made for Ashura Day shows how easy it is to cook Ashura with Duru Pratik.

AUGUST 2021
ADVERTISER: DURU BULGUR // DURUBULGUR.COM
BRAND: DURU PRATİK
ADVERTISER EXECUTIVES: ZİYA DURU, ECE DURU, MEVA AKGÜN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, BURAK AKINCIOĞLU, İHSAN ÇANAKCI, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, SEVİL POLAT, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCER: ÇAĞLAR CANER
PRODUCER: MÜFİT SAMIK
DIRECTOR OF PHOTOGRAPHY: FIRAT LİTA SÖZBİR
MUSIC: HAPPY JINGLES
ORIGINAL MUSIC / LYRICS: ŞÜKRÜ MEHMET PEKÇETİN / ÜLKÜ AKER
MEDIA AGENCY: MEDIASTORE
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