THE BEAUTY OF LIFE IS IN ITS CLARITY
DURU’S TASTE IS IN ITS PURITY
Duru, the brand for many healthy and high-quality flavors from bulgur to legumes, from rice to boiled products, continues to expand its product range with an innovative approach. A clarity worthy of Duru’s name comes to the fore in our commercials, where we campaign all sub-brands under one umbrella strategy. We take the Turkish meaning of the brand name as the basis of the campaign and build up our messages to link these positive meanings directly to our brand values. (Duru in Turkish means pure and clear, and there are many well-known idioms with “duru” such as pure beauty, clear water). Our visual world comes to life in a clear atmosphere, in line with the Duru (pure and clear) concept. Duru’s famous jingle accompanies our minimal setup with different lyrics in each film, increasing the flavor of the campaign.
