FROM TRADITIONAL TO MODERN

Visual Brand Identity, Packaging Design

We renewed the visual brand identity and packaging of Doğanay, the largest producer of fermented turnip juice which is a traditional and unique Turkish beverage. Inspired by the turnip, we incorporated purple into the background of the images. We drew attention to the Doğanay logo with a typography that featured modern and sleek lines.

Click here to watch the launch commercial of Doğanay Fermented Turnip Juice.