DURU PRATİK
10/06/22

DURU PRATİK

THE BEAUTY OF LIFE IS IN ITS CLARITY

DURU’S TASTE IS IN ITS PURITY

Duru, the brand for many healthy and high-quality flavors from bulgur to legumes, from rice to boiled products, continues to expand its product range with an innovative approach. A clarity worthy of Duru’s name comes to the fore in our commercials, where we campaign all sub-brands under one umbrella strategy. We take the Turkish meaning of the brand name as the basis of the campaign and build up our messages to link these positive meanings directly to our brand values. (Duru in Turkish means pure and clear, and there are many well-known idioms with “duru” such as pure beauty, clear water). Our visual world comes to life in a clear atmosphere, in line with the Duru (pure and clear) concept. Duru’s famous jingle accompanies our minimal setup with different lyrics in each film, increasing the flavor of the campaign.

JANUARY 2022
ADVERTISER: DURU BULGUR // DURUBULGUR.COM
BRAND: DURU PRATİK
ADVERTISER EXECUTIVES: ZİYA DURU, ECE DURU, MEVA AKGÜN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, BURAK AKINCIOĞLU, İHSAN ÇANAKCI, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCER: CEM TOPARLAKLI
PRODUCER: İSMET KURTULUŞ
DIRECTOR OF PHOTOGRAPHY: KIM HATTESEN
MUSIC: HAPPY JINGLES
MEDIA AGENCY: MEDIASTORE
no responses
ARMİS
24/05/22

ARMİS

THIS IS WHY

OUR BED IS ARMIS

In the first commercial of Armis Bedding, Kadir İnanır emphasized that bed selection is a serious subject. In our second commercial, he touches on the mattress choice factors. Based on the effect of good sleep, and the importance of a good bed, on the overall sleep quality, he again explains why he chose Armis with the same seriousness. Kadir İnanır expresses that Armis quality products are produced with high technology and offer a healthy, comfortable, and peaceful sleep experience. He sincerely recommends Armis to customers saying “This is why my bed is Armis”.

MAY 2022
ADVERTISER: ARMİS// ARMISYATAK.COM
BRAND: ARMİS YATAK
ADVERTISER EXECUTIVES: D.TOLGA BATALLI
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: BURAK AKINCIOĞLU, GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, İHSAN ÇANAKCI, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCERS: ESRA SEYREKBASAN, ALEV CİHAN
DIRECTOR: SENEM BAY
DIRECTOR OF PHOTOGRAPHY: OKTAY BAŞPINAR
NUSIC: JINGLE JUNGLE
PHOTOGRAPHY: ZEYNEL ABİDİN AĞGÜL
MEDIA AGENCY: CEREYAN MEDYA
no responses
MINISTRY OF HEALTH
03/03/22

MINISTRY OF HEALTH

FOLLOWING THE TRADITION
IN THE LIGHT OF SCIENCE

TURKOVAC

The public announcement film tells the particular importance that Türkiye attaches to public health, vaccine development and vaccine production in a chronology from the first smallpox vaccine application to the present. The recreation scenes enrich the flow while the film gives information on vaccine production studies and at the same time reveals the pioneering of the Turkish health tradition throughout history.

MARCH 2022
no responses
Arama
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