DURU BULGUR
29/02/24

DURU BULGUR

FOR A BALANCED DIET,

DURU AT LEAST FOUR TIMES A WEEK

Duru is one of Turkey’s beloved brands, having earned the trust of consumers with its 89 years of expertise in flavor. The campaign we created for Duru focuses on the recommendation of nutrition experts to “consume bulgur or legumes at least four times a week for a good and balanced diet.” Popular faces from the screens; Gülben Ergen, Zahide Yetiş, Jessica May, Perihan Savaş, Yasemin Baştan and Azra Aksu took part in the campaign films. The celebrities effectively conveyed the message “Duru at least four times a week” to the target audience. They also showed those who want to eat a balanced and healthy diet what they can do with Duru delicacies. The campaign, which we designed to maximize Duru brand visibility, stands out with its simple visual language and effective message.

FEBRUARY, MARCH 2024
ADVERTISER: DURU BULGUR // DURUBULGUR.COM
BRAND: DURU
ADVERTISER EXECUTIVES: ZİYA DURU, SEVİNÇ BİLGE DOĞAN, ECE DURU, İREM AYDOĞAN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: CÜNEYT ÖZTÜRK, KAYHAN BAŞPINAR, BURAK AKINCIOĞLU, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCERS: AHMET KARAKAŞ
DIRECTOR: MÜFİT SAMIK
DIRECTOR OF PHOTOGRAPHY: VELİ KUZLU
MEDIA AGENCY: MEDIASTORE

Duru, Chickpeas, At Least Four Times A Week, February 2024

Duru, White Beans, At Least Four Times A Week, February 2024

Duru, Green Lentil, At Least Four Times A Week, March 2024

Duru, Red Lentil, At Least Four Times A Week, March 2024

Duru, Pinto Beans, At Least Four Times A Week, March 2024

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FERRE
13/09/23

FERRE

INNOVATION: FERRE

WITH PLEASURE…

With its aesthetic and innovative technological ideas, Ferre has been the favorite built-in appliances brand. Its new built-in oven, Ferre Fryart Steam combines steam-assisted cooking function and air frying technology and turns being in the kitchen into a pleasure. In the launch film of Ferre’s new oven, Şevval Sam, the advertising face of the brand, reveals the joy of cooking with Ferre through her aesthetic dance figures and the original Ferre tango that she brings to life with her voice.

SEPTEMBER 2023
ADVERTISER: FERRE // FERRE.COM.TR
BRAND: FERRE
ADVERTISER EXECUTIVE: METE AĞZITEMİZ
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: CÜNEYT ÖZTÜRK, BURAK AKINCIOĞLU, KAYHAN BAŞPINAR, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCERS: ESRA SEYREKBASAN, KEMAL GÜLEÇ
DIRECTOR: HATİCE AŞKIN
DIRECTOR OF PHOTOGRAPHY: VELİ KUZLU
ART DIRECTOR: MERTKAL KANIBELLİ
MUSIC: ÇAĞDAŞ GÖKTUNA
MEDIA AGENCY: MEDIASTORE
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DURU BULGUR
04/09/23

DURU BULGUR

DURU FOR QUALITY AND TASTE.

DURU WITHOUT HESITATION.

Duru, one of Türkiye’s favorite brands, brings natural, delicious and nutritious legumes to the tables all around the world. Duru continues its production journey with the understanding of “uncompromised quality, uncompromised taste” and the commercial we prepared answers why consumers can buy Duru with peace of mind while enjoying the delicious wide range. The film shows the unique attributes that makes Duru the brand it is today. The powerful visual and verbal content successfully reveals the dignified and confident character of the brand.

SEPTEMBER 2023
ADVERTISER: DURU BULGUR // DURUBULGUR.COM
BRAND: DURU PRATİK
ADVERTISER EXECUTIVES: ZİYA DURU, SEVİNÇ BİLGE DOĞAN, ECE DURU, İREM AYDOĞAN
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, BURAK AKINCIOĞLU, KAYHAN BAŞPINAR, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: FİLMPARK
PRODUCER: MURAT PINAR
DIRECTOR: DUYGU GÜZELMERİÇ
DIRECTOR OF PHOTOGRAPHY: SERKAN GÜLER
MUSIC: JINGLE JUNGLE
MEDIA AGENCY: MEDIASTORE
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