ARMIS MATTRESS WILL BEND TO YOUR MIND

Mattress selection is an issue that to be taken very seriously. We spend about a third of our day on the mattress. Therefore we need to rely on the quality of our mattress, from the effect on the spine to the strength of the bed base, from the spring system to the workmanship. In our Armis commercial Kadir İnanır, one of the most famous actors in Turkey for generations, draws attention to the importance of mattress selection with his unique style. Armis takes it seriously and unlike the fancy features of competitors, it focuses on offering the highest quality mattresses. Emphasizing that these issues are not just a game, Kadir İnanır refers to the bed advertisements that have become a trend lately and invites the consumers to be conscious with the motto “The bed will first be rational and bend to your mind”.

JANUARY 2022
ADVERTISER: ARMİS// ARMISYATAK.COM
BRAND: ARMİS YATAK
ADVERTISER EXECUTIVES: D.TOLGA BATALLI
ADVERTISING AGENCY: GENNA ISTANBUL
CREATIVE DIRECTOR: NİLÜFER GÜLATA
CREATIVE GROUP: BURAK AKINCIOĞLU, GÖKHAN ÜSTÜNEL, CÜNEYT ÖZTÜRK, İHSAN ÇANAKCI, AYKUT TAŞKIN
CLIENT SERVICES: İDİL OZMAN, ZEYNEP GÜL
PRODUCTION COMPANY: SHORTCUT
PRODUCERS: ESRA SEYREKBASAN, ALEV CİHAN
DIRECTOR: SENEM BAY
DIRECTOR OF PHOTOGRAPHY: OKTAY BAŞPINAR
NUSIC: JINGLE JUNGLE
PHOTOGRAPHY: ZEYNEL ABİDİN AĞGÜL
MEDIA AGENCY: CEREYAN MEDYA
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